About CAPP

People's strengths are an organisation's greatest asset

People who use their strengths are more engaged, energetic, productive, flexible, satisfied and resilient

Bold claims, but how are they justified?

An outline of the research relating to strengths use in the workplace is set out below.  For a fuller survey and discussion, see Average to A+: Realising Strengths in Yourself and Others (CAPP Press, 2007) by Prof Alex Linley, Director of CAPP.

Strengths enable organisations to:

ü       Tap into unused talent
Organisations succeed not by winning the war for talent but by fully using the talent and unlocking the motivation of the people they already have in their organizations (O'Reilly & Pfeffer, 2000)

ü       Attract and retain more of the people you need
Strengths-based recruitment delivers increased levels of performance, engagement and retention (Stefanyszyn, 2007)

ü       Improve individual performance
Individual performance is significantly improved by a focus on strengths, and undermined by a focus on rectifying weaknesses (Corporate Leadership Council, 2002)

ü       Build employee engagement
Strengths use is one of the key drivers of employee engagement (Wagner & Harter, 2006), which is itself linked to a wide array of organisational benefits (Stairs et al, 2006)

ü       Develop flexibility and openness to change
Employees are more willing and able to adapt to change and new challenges that are aligned to their strengths (Linley, Harrington, & Hill, 2005)  

ü       Improve teamwork
The use of strengths generates positive emotions which facilitate teamwork and improve team performance (Losada & Heaphy, 2004)  

ü       Increase diversity and positive inclusion
(Johnson & Fredrickson, 2005)  

ü       Increase resilience
The positive emotions generated by strengths use fuel resilience and undo the lingering after-effects of negative events(Fredrickson, 2003)  

ü       Contribute to the happiness and fulfilment of your employees
People who use their strengths experience higher levels of energy, goal attainment, congruence and well-being (Govindji & Linley, 2007)  

And yet..

û       Many individuals are not clear what their strengths are and many managers don't know how to capitalise on them (Buckingham & Clifton, 2001)

Buckingham, M., & Clifton , D.O. (2001). Now, Discover Your Strengths. New York : Free Press
Corporate Leadership Council (2002). Building the High Performance Workforce. Washington, DC: Corporate Leadership Council
Fredrickson, B. L. (2003). The value of positive emotions. American Scientist, 91, 330-335
Govindji, R. & Linley, P. A. (2007). Going from strength to strength. Coaching at Work, 3, 44-47
Johnson, K. J. & Fredrickson, B. L. (2005). "We all look the same to me:" Positive emotions eliminate the own-race bias in face recognition. Psychological Science, 16, 875-881.
Linley, P. A., Harrington, S., & Hill, J. R. W. (2005). Selection and development: A new perspective on some old problems. Selection and Development Review, 21, 3-6
Losada, M. & Heaphy, E. (2004). The role of positivity and connectivity in the performance of business teams: A non-linear dynamics model. American Behavioral Scientist, 47 (6), 740-765
O'Reilly, C. & Pfeffer, J. (2000). Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People, Boston: Harvard Business School Press
Stairs, M., Galpin, M., Page, N., & Linley, P. A. (2006). Retention on a knife edge. Selection & Development Review, 22, 19-23 Stefanyszyn, K. (2007). Norwich Union Changes Focus From Competencies to Strengths. Strategic HR Review, 17 (1), November/December 2007, 10-11
Wagner, R., & Harter, J. K. (2006). 12: The elements of great managing. New York: Gallup Press




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