Claire Sutherland has nearly 20 years experience gained in premium products and services in an international business to business context. Her career has incorporated marketing, service quality, customer and employee satisfaction and retention programmes, organisational change and business improvement in both the public and private sector, with organisations such as Denby Pottery, Alcatel Telecom, Warwick Castle and Severn Trent Water.
 
Following an MBA from Aston University, Claire went on to study Positive Psychology (also at Aston) and uses techniques and materials from the schools of organisational behaviour and cognitive behavioural therapy. She is also a qualified executive coach and NLP practitioner.